- Three days after the singer launched her song of spite against the soccer player, the issue continues to monopolize conversations on social networks, mostly in a jocular tone.
- Never a topic and its protagonists were ‘trending topic’ for so long.
Ready to break all records of media impact -at noon on Sunday, ‘Session #53’ had already exceeded 110 million views on Youtube, never seen in such a short time-, the slap of spite that Shakira gave last Thursday to her ex, the footballer Gerard Piqué, in the form of song is also on its way to becoming the gossip that resists longer in the heart of the global conversation.
72 hours after the publication of the song, the artist’s comments to the father of her children in the lyrics continue to generate all kinds of comments in the networks, most of them in a jocular tone.
Since Thursday, the ‘shakirazo’ has given rise to countless journalistic tribunes, political declarations, brainy analysis with a feminist look and endless hours of television and radio talk shows.
But in the networks, after a first moment of positioning on the act of revenge of the singer, the issue has become an endless stream of jokes, jokes, video montages, trick photos and various memes about the protagonists -direct and indirect- of the affair as never seen before.
Making a point
It is well known that many users follow the news with a sharp knife to sharpen it as soon as they can. There is no high-impact news, be it political, social, sports or cultural, that does not have its sarcastic reading circulating through the networks in a matter of minutes. But it is not so usual that those involved in a public scandal have been topping the lists of the most commented topics for three days in a row, nor that at this point so many allusive messages that invite laughter are still being shared.
Three days after the bombshell, the terms Shakira, Piqué, Clara, Casio, Rolex and Twingo continue to appear -at certain times higher, at certain times lower- in the list of trending topics on Twitter, and the platform continues to be enriched with new jocular memes about the song, Many of them signed by anonymous tweeters, but there are also those served by the commercial brands themselves alluded to, or by others who have seen in this controversy the perfect opportunity to rebaña complicity among users of the network in exchange for a few laughs.
Never before have company community managers had a better opportunity -and more permission from their bosses- to use their wits and try to go viral by making a fool of themselves.